Increase brand awareness with social media promotion

Platforms for promotion: Facebook, Instagram

Running time: 8 months

Challenges at the start

Irregular publication output.
Scamming of subscribers by previous contractors.
Lack of social media branding.
Lack of engagement techniques in the publications.
The main objective on this project was to increase the level of brand recognition, the number of followers and engagement.

Tasks

• Analysis of the competitors.
• Forming a content strategy.
• Creating a corporate design for social networking.
• Taking photos of products.
• Developing a content plan and content placement.
• Identification and configuration of target audiences.
• Creation and launching of a targeted advertising campaign to increase engagement.
• Launch mass-following.
• Creating and running promotional campaigns (raffles).
• Organizing collaboration with opinion leaders.
• Moderation of advertising campaigns.
• Moderation of comments to publications, responses to requests of subscribers.
• Generating reports and analytics.

Preparing for the launch of promotion.

• Formation of content strategy: analysis of competitors, page audit, creating a grid of rubrics for publications, corporate identity.
• Development of advertising strategy: defining the objectives of campaigns, creating a schedule for the launch of the RK, definition and configuration of the target audience, setting up display ads for specific geo-points, the choice of placements for display, making a budget plan.
• Social media design: cover and style of Facebook and Instagram posts.

Filling pages with professional content

• Creating themes for publications.
• Taking photos of products.
• Writing unique text for posts using engaging techniques.
• Creating images and animations for publications.
• Posting interactive Stories.
• Timely posting and moderation of posts.

Page Promotion

• Creation and launching of promotional campaigns to increase engagement.
• Development and implementation of promotions (raffles).
• Connecting mass-following to the Instagram account.
• Collaboration with opinion leaders.

To increase product awareness in the market, in addition to offline advertising, it’s worth taking advantage of social media promotion. Through a page, you can easily communicate brand positioning, present the product from the best angles, and gain a high reach to your target audience. With the help of engaging techniques, we get users to communicate. In this way, the result is not only high product recognition, but also customer loyalty, increased interest and a desire to buy more often.