Quickly increasing followers and engagement rates using a variety of social media techniques

Platforms for promotion: Facebook, Instagram

Running time: 10 months

Problems at the start

• Lack of social media pages.
• Lack of branding of the page and publications.

The main objective on this project is to increase brand awareness, increase the number of followers, increase engagement.

Tasks

• Analysis of competitors.
• Forming a content strategy.
• Creating a corporate design for social networks.
• Creating and publishing a content plan.
• Identification and configuration of target audiences.
• Creation and launching of a targeted advertising campaign to increase engagement.
• Launch mass-following.
• Creation and implementation of promotional campaigns (raffles).
• Campaigns moderation.
• Generating reports and analytics.

Development of content strategy: competitor analysis, page audit, creating a framework for publications and corporate identity.
Formation of advertising strategy: defining the objectives of the RK, making a launch schedule, defining and configuring the target audience, setting up the demonstration of advertising on specific locations, selection of placements to be shown, making a budget plan.
Social media design: cover and style of Facebook and Instagram posts.

Filling pages with professional content

• Creating topics for publications.
• Writing unique text for posts using engaging techniques.
• Creating images and animations for publications.
• Timely posting and moderation of posts.

Page Promotion

• Create and run promotional campaigns to increase engagement.
• Development and execution of promotions (raffles).
• Connecting mass-following to the Instagram account.
• Creating and launching targeted advertising campaigns

Every product has a specific message that it carries. The fastest and best way to get it across is through social media pages. But because of banner blindness, users may not notice your posts. You need to have a good content strategy in place to draw attention to your brand. Using engaging techniques, interactive graphics, promotions with interesting prizes, maintaining multiple sites at once, communicating with followers and advertising promotion is the key to high engagement rates and an influx of your target audience.