Even in a crisis, coffeehouses, services, stores, and companies from various niches do not stop using social networks – they are a necessity rather than a luxury. Individual platforms may be losing relevance, but attracting customers through the conduct of groups in social networks remains effective for the promotion of business, because most of the audience yesterday, today and tomorrow will be online. It remains only to find their platform, choose tools and follow the principles of promotion of communities, which have evolved over the past few years of active development of SMM – they are plus or minus similar for all social networks.

In this article we will talk about working ways to promote groups in social networks and tips that will help to achieve the best results, even when the situation forces to rapidly change the SMM-strategy.

Methods to promote the group in social networks

Communities in social networks are valuable channels to attract traffic and marketing tools, respectively, the conduct of groups in social networks should be oriented to the goals of the business. These can be:

• attracting new audiences;
• supporting the reputation of the brand;
• recruiting a base of loyal subscribers who trust the company;
• communicating with clients and getting feedback.

More often than not, a business pursues not one goal, but several and uses a set of measures called SMM-strategy for this purpose. Let’s look at the proven methods that may be part of it.

Working with content

This includes developing a content strategy, searching for ideas, preparing posts and posting, promoting and analyzing the effectiveness of publications in a social networking group. Conditionally free, but in fact the main, time-consuming and requiring constant attention method of promotion. But there are a few tricks that allow you not to burn out and maximize the impact in the long term:

• Use different types of content when developing a content strategy – There are commercial, expert, engaging, entertaining and other types of content. Each is important in its own way, in what proportions to use – depends on the niche and positioning in social networks. It is better to define at once what content, in what quantity and in what style you are going to use in your group.
• Use a content matrix to generate ideas – This is a tool that will help to generate different types of content on different topics in an unlimited amount. Read more in the article “A Complete Guide to Using the Content Matrix.” Our telegraph bot “Gennady” is also helpful when looking for ideas for posts – it contains publication options for different niches with examples that you can always use to cover a gap in your content plan.
• Use delayed posting services for the preparation of publications and planning their automatic release – For example, in the SMM scheduler you can schedule posts for a few weeks or months ahead, use the built-in editor when preparing creatives, set the time of publication and automatic removal of the post – if necessary, use reposting in several groups and social networks and other handy chips. Therefore, in the SMM service for content planning, you can test all the automated features for free.
• Analyze content with the help of internal statistics of social networks or special services – in DataFan, for example, you can collect statistics from different sites in one dashboard, which is very convenient.

The basic principles that should be adhered to when working with content in social networks: quality, regularity, relevance, uniqueness, literacy.

Hashtags

Subject tags, which are spelled out with #, help search for content in different social networks, organize navigation in groups, and distribute publications by rubrics. Algorithms also use them to assign materials to particular topics and rank content in recommendations.

Using hashtags to promote communities on social networks is not as effective as other methods, but they bring some benefit and should not be forgotten at all.

Interaction with subscribers

As part of maintaining social media groups, you must both encourage followers to interact and respond promptly to requests from them.

In what situations does contact with the audience occur?

• Engaging subscribers through interactive content – To increase your reach and attract even more subscribers, you need to stimulate the activity of your existing audience. Surveys and other types of interactive content, marathons, contests, live broadcasts, games, drawings, and Challenges are suitable for promoting groups in social networks.
• Communicating with customers and potential consumers about products and services – Social networks make it easy to ask questions about a product, find out the opening hours of specialists, make an appointment or order something online. Even just a simple online consultation is now much easier for many than a phone call. The trust and loyalty of the customer to the company depends on the possibility to quickly get answers, help, comments.
• Work with negative feedback – When running groups in social networks, it is important not to ignore the negative, to be ready to help and solve problems, to give feedback, even if someone has expressed dissatisfaction with the company. In this way you can maintain your reputation, avoid conflict, improve the product and show interest in each subscriber.

Collaboration with bloggers and mutual PR

Mutual advertising and integration in the feeds of opinion leaders works in all social networks. It is possible to promote yourself:

• free for reciprocal links – to do this, look for friendly communities from related niches and offer them reciprocal promotion of groups in social networks;
• Budgetary for the goods, discounts or a small fee – this is relevant when working with microinfluencers, for businesses from narrow niches and with a small budget;
• as effectively as possible through opinion leaders with a large audience – such advertising will cost a lot, but it can bring many new subscribers, especially if the theme of the community falls well within the interests of the blogger’s audience.

Campaign ads

Promoting groups in social networks with advertising is the classic and most effective method. You can advertise through agencies that place advertising publications in their community networks, or through the social networks’ own tools.

There are advertising offices in social networks where you can buy targeted ads that are paid per click, per view or per interaction with the post. The main advantage of promotion of groups on social networks with the help of targeting – the ability to configure the display ads for the exact target audience. You can find it with the help of Pepper. Ninja, which parses audiences on Facebook using advanced algorithms.

Each site has its own advertising formats – somewhere more, somewhere less:

• Facebook – there are many formats and opportunities for customization: you can search for similar audiences, do retargeting, etc. The main formats of advertising in the newsfeed are: a universal record, carousel ad, an ad picture with a call to action and a button, a form for collecting applications, a link to the site, and clips – an analogue of Riles.
• Instagram – here you can set up ads through the built-in social network account, show ads to the selected audience, manage the business page and ads from a single office. The main formats: promotional posts, publications with application forms, video ads and others.
• TikTok – static ads, videos and specific mechanics in a challenge format.

The effectiveness of targeting advertising depends on the quality of the audience, competent setup, analysis and adjustments of campaigns, which should be carried out in time by a specialist.

You can learn about targeting advertising on Facebook in the free course “Targeting Facebook”. For the self-study are available 30 video lessons from professionals, which explains the principles of targeting, the rules of the advertising platform, the peculiarities of advertising settings and the nuances of promotion of the group on the social network.

If you are new to social media marketing (SMM), it can be daunting to try and figure out where to start. However, there are some basic tips that can help you get started on the right foot. First, it is important to choose Popular Online Casino Sites in Canada that have a large number of active users. This will give you a larger potential audience for your promotional efforts.

Additionally, you should take the time to study the existing content on the site and identify what kinds of posts are most popular with users. This will give you a good idea of what kind of content is most likely to resonate with your audience. Finally, don’t be afraid to experiment with different types of content and strategies; the best way to find out what works is to try different things and see what gets the best results.

Tips for promoting communities in social networks

We have listed the basic white methods of promotion of communities in social networks, but there are still a few important nuances to keep in mind:

1. Take into account the interests of your target audience when choosing a site – Study the interests of potential clients, consider their convenience and wishes, the specifics of their business, and evaluate the functionality of different sites. Look at the current statistics of site attendance and find out which of them your audience prefers.
2. Before promoting communities in social networks, think through a long-term strategy – Social Media Marketing should be based on the analysis of competitors, target audience, market and product. You need to formulate point A, where the company is now, and identify point B, where it should come to in the future, make a unique selling proposition, and think through the sales funnel.
3. Decide on the positioning. It can be strictly commercial – publications are mainly about cooperation, informal – involving in communication on the basis of common interests and unobtrusive native promotion, mixed – when the commercial information is organically diluted with the entertaining content. Also, choose a tone of voice and stick to the same presentation on different social networks.
4. Pay attention to the name, description and design of the group – Community stylistics should reflect the brand, avatars, design colors, various visual elements of the page – echo the overall style of the company. Formulate a clear description with brief basic information, make a short memorable URL, set up menus and product cards.
5. Invite people to the group through newsletters – Send invitations to friends and even strangers with similar interests. This is especially important in the early stages and will help you gain the right audience, which will be enough for growth to begin organically.
6. Take care of comfortable and fast communication in the group – Set up alerts to promptly respond to activity in the community, open comments and enable the necessary filters, create discussions to give subscribers the opportunity to communicate among themselves and quickly get answers to frequent questions.
7. Use search tags – This includes subject tags as well as geotags and the brand’s own hashtags.
8. Test hypotheses – If you use a tag, run test campaigns, weed out or redesign ineffective ads and creatives, shift attention and reallocate budget to workable bundles.
9. Attract attention to the group and content – Leave comments on behalf of the group in themed communities, make guest posts on other platforms, encourage subscribers to share your content on their personal pages. You can prepare eye-catching videos or images for your posts in the SUPA service, where you can find ready-made templates and a designer for creating catchy images and videos from scratch.
10. Focus on the long term – Fill your group with quality content and invest your efforts in proven promotion methods. Fast growth of subscribers due to contests and gives may roll back over time to the old audience figures, but really useful and interesting content, unique tricks, constant activity will motivate people to stay in your community for a long time.

Now you know how to gain subscribers and promote communities in social networks. If you have anything to add – share in the comments, we will definitely add to the article.